Knockengorroch
Brand Identity / Poster Design
Knockengorroch Festival celebrated its 25th year this summer, welcoming its dedicated fanbase back to the Southern Uplands for a weekend filled with some of the finest music from the Celtic diaspora. Their profits support the rural regeneration of the area, bolstering local businesses and attracting visitors to a largely unexplored region of Scotland.
Brief
As winners of Brand for Growth 2022, they were awarded a full rebrand to breathe new life into the festival. The brand was to be rolled out across line-up posters, wristbands, social media and merchandise.
Challenges
It was key for the brand to remain loyal to its long-standing audience whilst also attracting a wider, more diverse demographic, ensuring the festival’s ongoing success in the future without neglecting those that have dedicated their festival season to it up to now.
Solution
By refreshing the original visual language, including the horns of the highland cow and the psychedelic colour palette, we were able to cite the last 25 years of the event’s success as well as bring the identity up to date with the contemporary festival landscape. The horns of the cow became an electronic audio wave and the type was given a contemporary edge.
Impact
The Knockengorroch brand celebrated the history of the festival as well as its future; by rebranding within an anniversary year, we contributed to the organisation’s ability to sustain itself and its community at a key point in its story.
Brand for Growth
This project was made possible due to our generous funders. Read more about the Brand for Growth programme and how you can get involved.
