Guidelines International Network
Brand identity / Website / Event Collateral
Guidelines International Network (GIN) is a world leading institution for evidence-based guidelines and standards in healthcare. They work across 61 different countries with 246 groups and individual members worldwide.
Brief
They required a new brand identity and accessible members website, bringing their brand in line with their global reputation for excellence.
Challenges
As a highly-established and international organisation, it was key for the brand to feel representative and cohesive for all stakeholders. It also needed to feel relevant to the healthcare sector, as well as research and academia, representing the variety and reach of the organisation as a whole.
Solution
We facilitated a company-wide online branding workshop throughout several countries, culminating in the development of a modern, bright and professional looking system that matches their innovative approach and renowned global standards.
By using clear and succinct colour palettes in conjunction with a system of waveforms, we were able to represent each element of the organisation clearly whilst ensuring the brand remained cohesive and engaging.
Impact
We have since designed and built their website and continue to work together on annual conferences, reports and off-shoot projects.
Brand for Growth
This project was made possible due to our generous funders. Read more about the Brand for Growth programme and how you can get involved.
